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REI (4)
REI, short for Recreational Equipment, Inc., is a well-known American retail and outdoor recreation company that has established itself as a premier destination for outdoor enthusiasts. Founded in 1938 by a group of 23 mountain climbers in Seattle, Washington, REI has grown into a cooperative boasting millions of members across the United States.
REI's core mission is to inspire, educate, and equip people for a lifetime of outdoor adventure and stewardship of the natural world. This mission is deeply ingrained in the company's DNA, and it reflects their commitment to fostering a love for the outdoors while also promoting responsible and sustainable practices in nature.
The company operates a chain of retail stores, as well as a robust online presence, offering a wide range of outdoor gear and apparel, from hiking and camping equipment to cycling and water sports gear. What sets REI apart is its cooperative business model, where customers can become members by purchasing a lifetime membership, which grants them access to exclusive benefits, including annual dividends based on their purchases and a say in the company's decision-making processes.
Furthermore, REI has played an active role in advocating for environmental conservation and outdoor recreation policy, making it a socially responsible company dedicated to preserving and enhancing the natural landscapes that outdoor enthusiasts cherish. Whether you're a seasoned adventurer or a novice looking to explore the great outdoors, REI is a go-to destination for all your outdoor needs.