Rakuten.com (2)

Rakuten.com, commonly known as Rakuten, Inc., is a global e-commerce and internet services company headquartered in Tokyo, Japan. Founded in 1997 by Hiroshi Mikitani, Rakuten has evolved into one of the world's leading online marketplaces and diversified its portfolio to offer a wide range of services, making it a prominent player in the digital economy.

At its core, Rakuten operates as an online marketplace, connecting buyers and sellers in various categories, including electronics, fashion, cosmetics, books, and more. It provides a platform for businesses and individuals to sell their products and services to a global audience. Rakuten's innovative approach includes a loyalty program called Rakuten Super Points, where customers earn points for their purchases, which can be used for future transactions on the platform.

Beyond e-commerce, Rakuten has expanded its footprint in various industries, such as finance, digital content, telecommunications, and even professional sports sponsorship. This diversification includes Rakuten Bank, Rakuten Mobile, Rakuten TV, and ownership of the NBA's Golden State Warriors, among other ventures.

With a commitment to empowering businesses and enhancing the online shopping experience, Rakuten has garnered a significant presence in markets worldwide, including Japan, the United States, and Europe. Its dedication to innovation, customer-centric approach, and strategic partnerships continue to propel Rakuten's growth and influence in the global digital landscape.