Modcloth (4)

ModCloth is an American online fashion retailer that has made a name for itself by offering a unique and diverse selection of clothing, accessories, and home goods with a strong emphasis on vintage and retro-inspired styles. Founded in 2002 by Susan Gregg Koger and Eric Koger while they were still in college, ModCloth began as a small vintage clothing e-commerce platform operating out of their dorm room. Over the years, it has grown into a prominent player in the online fashion industry, known for its commitment to inclusivity and body positivity.

What sets ModCloth apart is its eclectic range of apparel that caters to a wide array of tastes and sizes. The company has been a trailblazer in promoting body positivity by featuring models of various body shapes and sizes in their marketing campaigns. This inclusive approach has resonated with customers and has contributed to ModCloth's success.

ModCloth also prides itself on its vibrant community of fashion enthusiasts who actively participate in the brand's unique styling and customer interaction initiatives. In 2017, the company was acquired by Walmart, which aimed to leverage ModCloth's e-commerce expertise and quirky style to expand its presence in the online fashion market.

Overall, ModCloth stands as a distinctive fashion destination that celebrates individuality and offers an eclectic blend of modern and vintage-inspired fashion, all while championing inclusivity and body diversity in the fashion industry.