100% PURE (4)

The 100% PURE website is an online platform and e-commerce store that specializes in providing a wide range of natural and organic beauty and skincare products. Founded in 2005 by Susie Wang and Ric Kostick, the company is committed to offering products that are free from harmful chemicals, artificial fragrances, synthetic colors, and other potentially harmful ingredients commonly found in conventional beauty products

100% PURE's product line includes cosmetics, skincare, haircare, and body care items, all of which are formulated with natural ingredients such as fruit pigments, botanical extracts, and essential oils. The company is renowned for its use of fruit-based pigments, which provide vibrant colors in cosmetics without the need for synthetic dyes.

One of the core principles of 100% PURE is to promote clean and sustainable beauty practices. They emphasize eco-friendly packaging, cruelty-free testing methods, and a commitment to ethical sourcing of ingredients. This dedication to environmental and ethical responsibility has earned the brand a loyal following among consumers who prioritize natural and organic beauty products.

Overall, the 100% PURE website serves as a hub for those seeking clean, green, and natural beauty alternatives, offering a wide array of products that align with the growing demand for healthier, eco-conscious choices in the beauty industry.